Privacy Policy 

Last Updated: July 2025
 

Highway Hire Ltd (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our website: www.highwayhire.co.uk.
 

1. Information We Collect:
 

• Contact Information: Name, email, phone number (via contact or enquiry forms)

• Usage Data: IP address, browser type, pages visited, and session data via cookies and analytics tools

• Device Data: Type of device, operating system
   

2. How We Use Your Information:
 

• To respond to enquiries or hire requests

• To improve our website functionality and user experience

• To analyze website traffic via tools such as Google Analytics or Hotjar

• To send updates or marketing (only with your consent)
   

3. Legal Grounds for Processing:
 

We process your data based on:

• Your consent

• Our legitimate interest to operate and improve our services

• Fulfilment of contractual obligations
   

4. Data Sharing:
 

We do not sell your personal data. We may share it with:

• Service providers (Wix, Hotjar, etc.) to help run our website

• Legal authorities if required by law
   

5. Your Rights:
 

You have the right to:

• Request access to your personal data

• Request correction or deletion of your data

• Withdraw your consent at any time

• Lodge a complaint with the ICO
   

6. Data Retention:
 

We retain your data only as long as necessary to fulfill the purposes outlined.
 

7. Contact Us:
 

For data requests or concerns, contact:

 

 info@highwayhire.co.uk

Highway Hire Ltd, 
78-80 High St,
Theale,
Reading
RG7 5AR